As a society, we have access to the collected history and works of mankind at our fingertips, yet the most commonly shared time-wasters aren’t groundbreaking medical studies or high-cultured works of literary art. At least, I haven’t seen any peer-reviewed whitepapers on my facebook wall as of late. Instead, I’m seeing pictures and videos of [...]

Or – How to get clients to commit to the innovation they say they want. A dream client (or your employer) comes to you and says “we need innovation, the sky’s the limit on creativity.” You pour your heart and soul into crafting the perfect design/campaign/strategy that exudes an effortless balance of chic boldness and [...]

Mobile platforms are revolutionizing the world we live in. Mobile web usage is ramping-up many times faster than desktop computers ever did indicating that within the next few years mobile connections to the internet will surpass that of desktops. These relatively new technologies are utilized for everything from turning a profit to facilitating political change, [...]

After my one year anniversary at allwebcafe, some reflection is necessary as to what I’ve added to my arsenal.  Coming from a traditional ad background of TV, Print, Radio, Direct Mail, etc… and moving to the mysterious, magical world of interactive advertising has been exciting, challenging and a little bit scary at times.  The subtle [...]

You know your business. You own that space. So why the slump in sales? Why the dwindling growth? Perhaps a fresh lens is in order. A business is like a freight train. Once it is up to cruising speed it’s not easy to take sharp turns and, undoubtedly, everyone on the train is focused on [...]

Social media has been the word of the year that you just can’t get away from. Seemingly as simple as setting up a page, everyone wants to jump on the bandwagon because it’s free and everyone, including our mothers, is doing it. In our personal lives, social media has allowed us to “connect” with those [...]

Business has a funny way of taking you places you’ve never been…geographically and otherwise. I recently traveled to Japan to strengthen a relationship with one of our oldest clients and discuss a new strategy for their international online presence. I was more profoundly impacted by the trip than I had expected. A kilometer in brand [...]

As the resident search engine optimization specialist here at allwebcafe, I love the days when I bust out my wordsmith hat and box of keyword tools and embark on an SEO copywriting frenzy. There is just something about crafting effective copy that has the right amount of keywords, anchor text links to relevant pages and a style where the copy flows with ease. While the end result is like candy for the search engines, the process of SEO copywriting is a very delicate balance.

If you’re in the B2B space, and especially if you offer consulting services, you should have a blog. But not just any blog. A blog that lives, breathes, yells to everyone about who you are, what you know, and how it helps them. It needs to smell like you and sound like you and really show off your personality and all the great things you’ve experienced. The benefits? The traffic and SEO boost to your website, brand awareness, and it promotes you and your company as industry leaders.

Can interactive agencies actually offer and implement a concrete marketing strategy for clients? This has been an interesting topic of debate over the past few years.