allwebcafe Adds Four Clients And Expands Interactive Marketing Team
Philadelphia interactive agency bucks trend as other marketing agencies struggle with "sharpest revenue decline in 66 years".
allwebcafe, an interactive marketing solutions agency based in Berwyn, Pennsylvania, has added four new clients to its roster and continues to expand its growing team of marketing professionals as the b2b world catches onto the agency's new brand and fresh marketing approach. This business growth stands in sharp contrast with industry statistics from Advertising Age magazine, which recently reported that 2009 saw the sharpest revenue decline in the agency business in 66 years.*
According to Advertising Age's analysis of statistics from the Bureau of Labor statistics data, since 2007, agencies have slashed 107,700 positions, or one in seven agency jobs.
New clients signed by allwebcafe in the past six months include iPipeline, a sales and distribution software company that serves the insurance and financial service markets; CBC Settlement Funding, a specialty finance company that provides upfront payment on unique financial assets; Biltmore Technologies, which specializes in technology consulting and business solutions for pharmaceutical companies; and, Fenner Precision, a manufacturer of belts, pulleys and power transmission applications.
allwebcafe will provide a host of interactive marketing strategies to these accounts, from creating new brands and developing engaging websites to generating better sales leads and improving the customer/user experience. The agency offers mid-sized companies growth potential by applying its marketing expertise in the three key areas of effective interactive marketing: visibility, interaction and conversion.
A common challenge most of the agency's clients now face is the lack of a strong search engine presence, which led allwebcafe to add SEO guru Anne Ryan to its expanding team. "I felt inspired to work for an agency that believed in the true value of b2b marketing where quality trumps all," Ryan says. "allwebcafe fit that bill because their message speaks directly to the client's core business challenges... and, frankly, I loved their website."
In addition to Ryan, allwebcafe has hired Jennilynn McFadden as a business development specialist. McFadden, whose background includes two years with the Media and Marketing Group of Star Group Communications, will assist the agency to establish and strengthen relationships with key potential accounts in a variety of industries.
According to Stephen Williams, allwebcafe Founder and Managing Director, the agency expects to continue growing its client base and its team as companies' budgets move away from conventional advertising and business needs shift towards interactive marketing at large. Williams added, "Interactive marketing has taken on a more important role, and with this evolution, interactive agencies will increasingly become the pivotal decision makers of companies' marketing strategies and brands in the future."