allwebcafe Creates an Identity for “The Software Inside”
New Brand Identity and Corporate Website positions Alliance as a leader for Custom Software Solutions.
Philadelphia – January 10, 2012 - allwebcafe, an interactive branding and marketing solutions agency, has launched a rebranded look and website for Alliance Global Services (www.allianceglobalservices.com). Alliance Global Services is a custom software solutions firm that partners with technology and information-intensive businesses for mission-critical business solutions.
Alliance was already a major player in the mid-sized B2B software arena when they decided to take a step back and reevaluate their overall brand perception and value proposition. allwebcafe responded by creating a brand strategy that delivered a unique and creative personality in a space that is often perceived as too technical and creatively stale.
The first step was to conduct a discovery phase where allwebcafe engaged with all levels of the Alliance team to gain valuable insight into the business. Furthermore, the agency researched Alliance’s competitive landscape and relevant industry trends to assess how well the new brand would be received.
The allwebcafe team then collaborated internally to establish a new tagline and logo, ensuring Alliance’s brand identity was both compelling and clear to its target audiences. The delivery of the tagline, “The Software Inside”, immediately spoke to their targeted audience as a technology solutions provider for non-technical and process driven businesses. The visual brand that followed represents the company’s creative thinking and focus for technical solutions reinforcing their “all the way right” work ethic and best practices.
What followed was a new website design, of which the homepage focused on customer-centric case study videos that connected potential buyers with Alliance’s key team members. The user experience was significantly improved to highlight their CORE services, establish their CULTURE, and showcase the IMPACT to the industries they serve. The end result is a website that speaks to Alliance’s professionalism and expertise, and features Alliance in a captivating, simple, and engaging manner.
The rare thinking and unique branding solutions have made an impact to their business since the website launched. “The discovery and concept phase is so crucial to every website project we do. We have to know our clients as well as they know themselves to offer custom crafted interactive solutions,” said Stephen Williams, allwebcafe Founder and Creative Director.
About Alliance Global Services
Alliance Global Services is a software testing and development firm that partners with software, technology and information-intensive businesses on their mission-critical work. They architect, build and test software applications, platforms and products that become a primary driver of innovation and revenue growth for their clients’ businesses. Alliance is recognized for driving quality and speed to market when business success depends on The Software InsideTM. Founded in 1994, Alliance is headquartered in Conshohocken, PA. For more information, visit www.allianceglobalservices.com.