allwebcafe Partners with GeoBlue to Deliver Instant Insurance Coverage Quotes to World Travelers
allwebcafe, a full-service digital marketing agency, has designed and developed a new website for GeoBlue Travel Insurance, targeted towards world travelers seeking insurance coverage while outside the US. The new site features several key components that enhance the overall online experience.
One of the standout features is a smart, real-time quoting tool that helps users check pricing and view benefits quickly based upon basic information. Users also have the ability to easily modify coverage and deductible options on the quote results page thanks to an interactive slider providing real-time updates to the quote pricing. The experts at allwebcafe also created the “Find Your Plan” function for the homepage that quickly directs users to the product most appropriate for their needs.
“We had to present the right amount of content and interactivity so that users can understand what they are buying and make purchase decisions easy,” says Stephen Williams, CEO of allwebcafe.
GeoBlue also has special group offerings and plans for yacht crews and missionaries. Product-specific pages were created specifically for those target demographics.
“We have been incredibly impressed with allwebcafe’s approach to web design and the powerful collaboration they deliver,” says Brendan Sharkey, Director of Individual Products for GeoBlue. “The pure dedication to the user experience and moving the user gently towards a purchase decision is worth the price of admission alone.”
GeoBlue is a trade name of Worldwide Insurance Services, LLC, an independent licensee of the Blue Cross Blue Shield Association. Since 1997, World Insurance Services has been dedicated to helping travelers and expatriates identify, access and pay for quality healthcare all around the world. Sold in connection with select Blue Cross and Blue Shield companies, each GeoBlue policy is U.S. licensed and offers the most complete set of benefits and services in the industry. For more information, visit www.geobluetravelinsurance.com.