allwebcafe: The Tailors of Interaction
Interactive agency assists in delivering unique key messages
Philadelphia – October 10, 2011 – The benefit of having a custom tailored marketing solution was made apparent immediately for allwebcafe's most recent clients. For businesses such as Victrex and IntegriChain, allwebcafe was able to listen to the challenges put forth and then offer one-of-a-kind service to each.
allwebcafe's relationship with Victrex, a manufacturer of high performance thermoplastic polymers, began six years ago. Recently, Victrex worked with allwebcafe to create a website designed to support a new product called VICTREX Pipes™ (www.victrexpipes.com). Victrex was looking to engage engineers directly and excite them about the possibilities of what this revolutionary technology can do for the biomaterial and polymer industry. allwebcafe and Victrex worked together to generate unique solutions to common business challenges through the development of a highly interactive website that visually demonstrates the versatility of Victrex Pipes. To effectively design the site, it was essential for allwebcafe to have an absolute understanding of Victrex's target audience, their application environment and industry challenges.
In addition to industrial markets, allwebcafe has also developed full-service marketing programs for clients in the pharmaceutical industry. For example, IntegriChain, a pharmaceutical information services company, partnered with allwebcafe to create a brand strategy in both online and offline print collateral. allwebcafe had extensive knowledge of IntegriChain's pharma, biopharma and generics-centric business segments, which allowed the agency to create strong designs and offer highly targeted messaging. By working closely with IntegriChain, allwebcafe was able to design and implement a new website (www.integrichain.com) and was also able to streamline their product suite and offerings. This put IntegriChain in a perfect position to inform their end-users about pharmaceutical analysis techniques in an exciting new way. As an added bonus, allwebcafe was able to offer interactive marketing consulting advice specific to IntegriChain's business segment.
In working with Victrex and IntegriChain, allwebcafe was able to maximize the best methods of delivering key messages to their intended audiences early and often. By diving head first into the industries they were assisting, allwebcafe offered custom solutions that are intricate and unique.