Award-winning Interactive Marketing Agency Re-Brands Itself
Philadelphia - Feb. 17, 2010 - allwebcafe, an interactive branding and marketing solutions agency based in Berwyn, Pennsylvania, has launched a re-branding effort including a complete redesign and redevelopment of its Web-based presence, www.allwebcafe.com.
The agency's updated logo and tagline - "Rare Thinking, Well Done" - not only speaks to what a partnership with the company looks like, but provides a glimpse as to what users can expect from their new web presence.
According to the firm's founder and head of client services, Stephen Williams, the website overhaul is designed to enable All Web Cafe to better align itself with clients' requirements, which the firm identifies as: active listening, business understanding, technology convergence, and, most importantly, effective measurement.
"We are seeing a clear direction from our mid-sized clients in terms of what they want from an interactive agency," Williams says. "They are looking for solutions that are focused, not on the firm's services, but on their own business and marketing challenges. The new site is targeted at companies whose marketing and sales pipelines are critically important and can be measured. It is also an excellent resource for attracting top-level talent through a personality-rich, interactive employment section."
In keeping with All Web Cafe's focus on its audiences' needs, the home page of the website is a user-centric platform, offering up choices for prospective clients, current clients, and prospective employees. It directs users to identify who they are and then presents them with options tailored to their specific point of view. The new design is fresh and directly tied to the firm's branding -- presenting creative and technical capabilities, and results-oriented client success stories.
Williams reveals, "The site is really a technology integration feat based on two parallel websites. One is a search engine-friendly version with a strong focus on search engine optimization requirements, and the other a comprehensive interactive version that uses animation and creative elements, such as sound and video, that drive user interest throughout the navigation. The re-branding offers a unique experience of the caf_ metaphor, where the convergence of people, ideas, and creative approaches cultivates new possibilities."