Biomaterials Company Improves Online Marketing Through New Web Design
Philadelphia, PA (May 25, 2008) – allwebcafe, a full-service B2B interactive marketing agency, is announcing the launch of www.invbio.com. Invibio Biomaterial Solutions selected allwebcafe to redesign its website based on demonstrated B2B expertise, specifically with the measurable successes of interactive strategy programs with parent company Victrex plc.
In the B2B space, companies like Invibio are challenged with driving traffic to their site and generating targeted leads. The new web design is built for search engine optimization, with a structure and natural search approach designed to increase both the quantity and quality of leads. In addition, allwebcafe provides value added services that include an online marketing strategy for measuring site effectiveness and SEO analytics tools to track progress and ROI.
Invibio Biomaterial Solutions is a worldwide leading provider of high-performance implantable and other biomaterials, including PEEK-OPTIMA polymer and compounds, ENDOLIGN composite, and PEEK-CLASSIX polymer. Invibio.com is a streamlined, interactive conduit providing fingertip access to material properties and comparisons, medical application examples, processing guidelines, clinical results, case studies, and more.
The enhanced web design also features a comprehensive resource library designed to provide medical device manufacturers, engineers, designers and surgeons access to the latest and most in-depth literature. This library has been strategically organized to provide a user experience that is simple, promoting quick information retrieval of relevant information. In addition, overall website usability has been significantly improved.
According to Invibio president Michael Callahan, the company’s new web design speaks to Invibio’s unparalleled breadth of high performance biomaterial expertise, its position as a leading supplier to the medical device industry, and to the substantial value-added benefits Invibio brings to its partner companies.
He commented, “With decades of groundbreaking expertise under its belt, Invibio continues to set the standard for industry excellence. We know and understand the evolving market challenges and bring our combined resources to help our customers overcome those hurdles. Invibio’s new web design reflects our continued commitment to giving customers the materials, expertise, support and knowledge they need to develop new applications and grow market share in a fast-paced, competitive industry.”
Please visit the new website at www.invibio.com.
Invibio® is a global leader providing high performance biomaterials, advanced technical research and consultative solutions to medical device manufacturers across a wide range of markets. The company provides medical device manufacturers with PEEK-OPTIMA® polymer and compounds, ENDOLIGN™ composite and PEEK-CLASSIX™ polymer for the development of long- and short-term implantable medical devices.