Complete Re-branding and Marketing Program Launched for Secant Medical
Philadelphia - December 8, 2009 - allwebcafe, an interactive branding and marketing solutions agency, and McGinnis PR have launched a complete branding program for Secant Medical™, the leading provider of biomedical textile design, development and custom manufacturing services. The large-scale marketing strategy supports initiatives to incite new business opportunities, brand awareness and market penetration within the medical device industry.
A dynamic logo design and new positioning line were created by allwebcafe as a central piece to Secant Medical's new marketing program. The logo and positioning line - "Biomedical Textiles by Design" - capture the company's energy, expertise and strengths in helping advance medical device design technologies using implantable textiles.
The company's new website (www.secantmedical.com) features a unique homepage experience where an engaging corporate video speaks directly to the user and creates a sense of what it's like working with the Secant Medical team. Supported by bold design, the interface provides quick segments for learning about product offerings while discovering the people they would be working with. The corporate video was storyboarded, directed, filmed and produced by allwebcafe and became the framework for designing the rest of the website.
Search engine optimization was a top consideration during website development. Keywords focused on specific needs within this niche industry were integrated throughout the website as well as in related email marketing, campaign pages, and online advertising. The full-scale marketing program is completed by new sales and marketing collateral, tradeshow booth design, an e-press kit, sales presentation design, print design for trade media advertising, and public relations.
Karen West, General Manager, says of the branding program, "This initiative is designed to move our business to an entirely new level. It's been great to have such a professional team to work with. allwebcafe has really captured the essence of who we are and we're thrilled with the result!"
So far, the results of this expansive effort have been significant: since the website launch in Fall 2009, Secant Medical has received a 300% increase in leads and top rankings on page-1 in search engine results. The program has successfully caught the attention of device engineers early in design and development stages, providing the right balance of education and brand awareness needed to confidently engage in business with Secant Medical.
About Secant Medical
Secant Medical™, LLC is the leader in custom-developed biomedical textile structures for medical devices, helping customers meet challenges to bring device solutions to market quickly and effectively. Secant Medical is a business unit of Prodesco, Inc., the leader in the design, development and manufacture of engineered fabric structures for the medical, industrial and aerospace industries since 1943. In 2008, Prodesco became part of Fenner PLC, a worldwide leader in reinforced polymer engineering headquartered in Yorkshire, England.