Connecting Pharmaceutical Channel Sales to a Better Online Experience
Philadelphia, PA (June 10, 2009) – allwebcafe, a full-service interactive marketing agency, has launched a new website for IntegriChain (www.integrichain.com). Headquartered in Princeton, New Jersey, the company provides pharmaceutical forecasting, analytics & data reporting that connect sales to demand for improved business operations planning.
IntegriChain approached allwebcafe’s online marketing team with specific objectives for improving brand perception and competitive standing within the healthcare industry. The redesigned website positions the company as a leader in sales and distribution analytics and reporting through content focused on value propositions and the company’s depth of expertise.
The visual design, imagery and intuitive functionality of the new website also work at improving brand perception, closing the gap between offline and online materials to create a consistent customer experience. Scalability and flexibility, in support of future growth, were important considerations during development.
A customized CMS was built to enable IntegiChain to easily update news items, events, job listings and white papers. Lead tracking, sorting and reporting supports initiatives to monitor and measure the website’s performance via a full-scale website analytics system.
IntegriChain, Inc is a next generation commercial insight provider supporting the pharmaceutical industry. IntegriChain delivers actionable intelligence at a low total cost by combining a customer’s own data with IntegriChain domain expertise and a proprietary platform for rapid analytics deployment. IntegriChain enables manufacturers to improve sales performance and total pipeline measurement by maximizing transparency and accountability in the down-stream supply chain. IntegriChain’s Enriched Channel Sales™ and advanced analytics are transforming the role of channel data within key pharmaceutical application areas including new product launch, finance, sales forecasting and demand analysis.