Accelerating iPipeline’s Brand with a New Website
We partnered with iPipeline in a brand transformation process that culminated in the launch of an exciting new website. As the leader in the insurance industry for providing next-generation sales and support software, we wanted to be sure their brand messaging was clearly translated on their digital properties.
Jan Waldeck, allwebcafe’s Director of Innovation and Experience, wanted to create a website that was responsive and modern. The entire experience was geared toward customer personas we worked with iPipeline to develop. One of the goals of these research and rebranding efforts lied in strengthening iPipeline’s content marketing efforts moving forward. The launch of this site, along with allwebcafe’s collaborative approach to digital initiatives, will help to reinforce iPipeline’s position as a true thought leader within their industry.
Check out our newest work here and get to know iPipeline a little bit better: https://www.ipipeline.com/