New Branding and Website Helps Connect Life Sciences Consulting Firm with Client Challenges
Philadelphia - November 10, 2009 - allwebcafe, an interactive branding and marketing solutions agency, has launched a new website and branding for Tunnell Consulting (www.tunnellconsulting.com). Tunnell is the premier consulting firm specializing in strategic, operational and technical solutions for biotech and pharmaceutical companies.
The project began with an essential evaluation of Tunnell Consulting's multi-faceted business. Interviews were conducted with staff and customers to pinpoint company positioning within the consulting market, perception and major business needs from a client perspective. The study helped identify that Tunnell was operating two different business units under one brand, and on a strategic marketing level, a clear distinction was needed to effectively drive targeted business to the right services.
The Tunnell Consulting brand was updated with an elegant, more modern logo and tagline that accurately reflects their commitment to enhancing operational performance and efficiency. To support clear brand messaging and search engine optimization, a keyword discovery process established target words related to client business challenges.
Once branding was established, two websites were developed to effectively separate the company's activity in Life Science and Governmental sectors. The larger Life Sciences website features a homepage where core business challenges are packaged to help market and connect users with key service offerings. Each challenge has a visual theme with a unique positioning statement and drives users to relevant White Papers and Case Studies with the ability to directly contact an expert in that field.
An intuitive site structure and seamless content delivery helps promote activity within dynamic content pages, including News, Literature, Project Briefs and Articles. A custom developed CMS was created to allow Tunnell Consulting teams to easily update this type of content as well as monitor incoming leads and registrations.
Since the launch of the website, the interactive challenge packages have been a high-click area, as well as the feature to directly contact field experts. Tunnell Consulting has attracted high interest from new prospects with a growing number of inquiries and document downloads.
About Tunnell Consulting:
Tunnell Consulting is the premier consulting firm focused on strategic, operational and technical solutions for biotech and pharmaceutical companies. Since 1962 we have delivered solutions that improve processes and enhance operations for sustainable bottom line results. In 2005 we began consulting within the critical life science and biomedical R&D segments of the federal government. Clients today include major global pharmaceutical and biotechnology companies, as well as mid-size and emerging life sciences firms.