New Web Design Launched for World Leader in High Performance Polymers
Philadelphia, PA (July 20, 2009) – All Web Cafe, a full-service interactive marketing agency, announces the launch of www.victrex.com. The new website is the result of marketing initiatives developed from a comprehensive usability study performed by All Web Cafe on the previous version of Victrex Polymer Solution’s 11-language website.
The new design provides an intuitive information path across all areas of the site and quick access to popular content. Engineering- and technically-focused content most important to the global audience of engineers, designers and OEMs was brought to a high level.
In addition to improved user experience, the new victrex.com was also built to help shift the perception of the Victrex brand from “product supplier” to “world-leading experts providing value-added support.” The site delivers a message that Victrex not only develops high-quality products, but provides intangible, personalized services that help advance a customer’s end-use application.
Unique design features were developed to demonstrate this commitment to solving customer needs. A customizable “Ask the Expert” form allows users to identify major challenges and streamline the process of connecting with Victrex’s engineering team. Region-specific news items and callouts make key information easily accessible to users in a flexible interface where Victrex controls the display.
The multi-language website is supported by a custom-built CMS that manages both static and dynamic content throughout the website. It is also built to track, filter and transfer qualified lead data to Victrex’s internal CRM tools in a single, efficient process.
According to Amelia Burkhart, Victrex Global Interactive Marketing Communications Manager, “Redesigning the website was truly a collaborative effort leveraging feedback from customers and participation by all functions of the business to ensure the end result meets our customer’s needs on a global basis. The site pays close attention to the Victrex brand as well as incorporating best practices in web design, usability trends, and the latest web technologies.”
Headquartered in the UK, Victrex plc is an innovative leading manufacturer of high performance materials, including VICTREX® PEEK™ polymer, VICOTE® Coatings and APTIV™ film. These materials are used in a variety of markets and offer an exceptional combination of properties to help processors and end users reach new levels of cost savings, quality, and performance. All Victrex material production comes under Victrex’s ISO 9001 quality registration.a variety of industries worldwide.