New Web Design Takes Off for an Award-winning Travel Agency
Philadelphia, PA (July 15, 2008) – allwebcafe, a full-service B2B interactive marketing agency, announces the launch of a newly developed website for PA Travel (www.patravel.com). A client since 2006, PA Travel has continually worked with allwebcafe to address usability, branding, and lead generation challenges.
Pennsylvania Travel’s interactive website is a comprehensive resource for travelers interested in learning more about luxury vacation packages. With a network of over 50 third-party travel providers, the top objective in the re-design process was providing an automated solution that reduces the pains of sorting through various guided tours, cruise lines and sun destinations.
An intuitive user experience is supported by clear navigation, multiple ways of trip planning, and user-driven feedback tools. An interactive Vacation Guide, for example, allows users to search for vacation criteria and filter results based on their interest from any point in the website. Useful comment areas allow Pennsylvania Travel customers to post highlights of a trip experience booked through the travel agency. In addition, vacation specials that are not available for public promotion are shared with members who register with the site.
allwebcafe built a custom content management system (CMS) that houses the many vacation suppliers and destinations PA Travel offers, as well as user feedback generated through real-time interaction. The unique CMS structure and functionality has helped website administrators better organize updates, requests and lay the groundwork for effective customer retention practices.
The initial outcomes of the new web design have been positive: improved usability and reach has heightened website traffic and sales, user feedback tools have begun to shift brand perception and repeat business is becoming “business as usual.”
“Pennsylvania Travel hopes to maintain our 99% customer satisfaction rating, so we aimed to make the user experience significantly better with this redevelopment project,” said Michele Hoey, owner of Pennsylvania Travel.
Visit www.patravel.com to learn more about Pennsylvania Travel or to book global travel.
About Pennsylvania Travel
Leading the way in global and discount travel, PA Travel is an award-winning travel agency that is proud to represent only the most reputable travel resources. They strive to add a personal touch when coordinating travel itineraries and settle for no less than providing customers with the best vacation experience at the highest possible discount.