New Website for Fenner Precision Designed to Fit Their Needs… Exactly.
Analytics reports an increase in lead generation of 300% as a result of improved search engines rankings and website user experience.
Philadelphia - Jan 4, 2011 - allwebcafe, an interactive marketing solutions agency based in Berwyn, Pennsylvania, introduces a new website for partner Fenner Precision (www.fennerprecision.com). With a reputation for superior technical engineering and production quality, Fenner Precision is a global leader in reinforced polymer technologies.
The complex nature of Fenner's polymers business – offering a wide range of capabilities and logistics for speciality, customized products and services to OEMs around the world – was a challenge in organization and clear messaging, solved by creating a simple, well-branded platform that balances core strengths with easy access to relevant information.
Fenner Precision's focus is established from the home page with the new tagline, "Designed to fit your needs. Exactly." Their ability to serve large OEM companies worldwide needing precise product delivery is articulated through a rotating image area showing actual global team members speaking to their area of expertise. A set of graphical icons supports six major polymer service areas, helping clarify company offerings right from the home page. In-depth content connects visitors to polymer offerings by market in an intuitive Markets area. A Resources section providing literature, data sheets, presentations and white papers not only helps further engage customers but is also supported by a custom content management system, allowing Fenner Precision to update and maintain all of their Resources.
A search engine optimization strategy utilizing allwebcafe's proprietary clixfactor tool was a critical component to web site development. Fenner Precision worked with allwebcafe to dive deep into the industry, uncovering relevant search terms that have since yielded a 200% increase in natural search traffic just 30 days after launch. In addition to natural search improvements, the number of leads generated through the new site have increased by 300%.
About Fenner Precision
Fenner Precision is a wholly owned subsidiary of Fenner PLC, a world leader in reinforced polymer technology. The company is committed to meeting customer needs through application, design, material technology and dedication to customer service.