Social and SEO Are In Cahoots
We're living in a digital world, where likes, +1s, sharing, retweeting, and commenting are highly regarded by search engines. Think of social interactions like a voting system. The more people who value your content, the more likely they are to interact with it, and the more likely Google is to value it as well. What do we mean by value here? Well by value, we mean the more likely Google will be to favor your content in search results, something every content marketer is yearning to see.
Remember - marketing is emotional and SEO is a key marketing tactic - meaning that it's tied to emotion as well. Encouraging people to click that +1 button or share your content is the new link building.
So what does this mean for B2B organizations who have been on the fence regarding social media? It means the time to get on board was yesterday. There are effective ways to create engaging B2B social media marketing initiatives. We take a look at some best practices here.
The search results page is impacted by not just your website's search engine optimization, but your social media feeds and the level of engagement your various pieces of content are receiving. This means that businesses need to create content that is first and foremost, engaging. It needs to attract users and encourage them to share with their own networks. This form of link building will only benefit your B2B organization down the line, meaning that the time to invest in content and social media marketing is now.
In the meantime, continuing to optimize on keywords is more important than ever. Considering that the search real estate is occupied by the aforementioned distractions, ranking on page 1, and now, perhaps, page 2 and page 3 is still as critical as ever to online visibility.