HOW TO CHOOSE A
DIGITAL MARKETING AGENCY
IN PHILADELPHIA

It’s been an exciting time for marketing agencies in Philadelphia. The pool of marketing experts is expanding as more people move from New York to a more affordable and more manageable city. Fresh talent is growing as local universities provide world class education that shape brains into marketing minds and fine tune design skills that churn out masterpieces.

THE CITY OF MARKETING LOVE

For companies and organizations in and around the area who are looking for marketing agencies in Philadelphia, particularly a B2B marketing agency, there are a few pieces of advice we’d like to share to help you select a
marketing agency.

TAKE A PULSE ON MARKETING AGENCIES IN PHILADELPHIA

While there a few full-service marketing agencies in Philadelphia, many agencies in Philadelphia specialize in a specific area of marketing. It’s important to have a firm understanding of what your marketing needs are and what activities you need to outsource to an agency. Typically the focus areas are broken out like this:

  • Speech Bubble
  • Persona
  • Social Media
  • Advertising and Media Planning
  • Website Design and Development
  • Research and User Experience
  • Brand Development
  • SEO and SEM
  • Social Media Marketing
  • Email Marketing
  • Interactive... and on.

KNOW WHAT TO ASK AND WHAT TO
LISTEN FOR

Not all marketing agencies in Philadelphia, or anywhere, are created equal. The digital marketing world has exploded over the last few years. Some agencies adhere to modern marketing practices, while others are still fighting through the red tape that prevents innovation. When vetting Philadelphia marketing agencies, pay attention to how they converse with you.

Here are a few pointers:

  • An agency that has your best interest in mind will ask you about your business goals and objectives... and they’ll listen
  • If there is a one-size-fits-all solution they are pitching you, be careful. Every business is different, and every business needs to market themselves differently.
  • If they want to jump into a project with a large price tag before they take the time to understand your business and your industry, chances are they are in it for the money rather than doing it right.
  • If they don’t have examples of work or case studies, chances are they don’t have much experience.
  • If they don’t ask you about analytics, performance, conversions, and ROI, proceed with caution, as any good agency wants to understand the baseline so they can begin thinking about how they will improve performance.

ASK ABOUT MARKETING PERSONAS AND THE BUYING JOURNEY...
THEY'LL BE IMPRESSED

There aren’t many B2B digital marketing agencies in Philadelphia, but they are on the rise. A key component to any strategic B2B digital marketing agency is marketing personas to help understand the influencers and decision makers who make up your target audience. A step further is the buying journey for each persona, which means how each persona in your target audience will discover your brand, engage with your content, and convert into a prospect.

When vetting and meeting with agencies, especially if you’re in the B2B space, ask about personas and the buying journey. The right agency will be able to engage you in a lively, informative conversation.

Best of luck in your search for a marketing agency in Philadelphia. We happen to think we’re one of the best, but that would really depend on your business goals and marketing needs! If you want to chat, get in touch.